Why You Need An Active Google My Business Profile
Google is becoming an essential part of how customers discover products and services in their location. People depend primarily on it to find their most challenging questions. You may be unaware that Google My Business (GMB) is a free and simple tool that allows corporates to manage their digital presence across Google. There are several advantages to using your Google My Business profile to boost your online visibility if you are a business owner.
Google My Business (GMB) is no longer an optional component of any company’s internet presence; it is frequently the first place users search for up-to-date information about your company. This is much more true than ever before in the age of Covid-19.
If your clients want to discover your new business hours or call you to inquire about your safety and health guidelines, you can bet they’re not going to consult the Yellow Pages. Instead, they’ll Google your company’s name and look for the information they require in the right-hand panel. If it isn’t there, they may look elsewhere.
Let’s go over why your Google My Business profile is essential.
Why you need an Active Google My Business Profile
Google My Business has always been significant because it is frequently the first thing your clients notice when searching for your company. GMB has numerous advantages. Here are a few top benefits to help you understand what you stand to gain by improving your GMB profile:
1. Visibility on Google Search and Maps
One of the most significant advantages of your Google My Business profile is the prime locations it can take up in search results. GMB profiles are displayed in the Local “3-pack” area and Google Maps results. When you do a Google search, the first three results are usually reserved for Google Adwords adverts, also known as “paid search.” Following that, you should see a map with three local results outlined (thus the name “3-pack”). Then you’ll see “organic” results.
Previously, the Local 3-pack displayed a list of seven to ten results. The switch to three was formed to accommodate better mobile users, who are increasingly looking for results that are close at hand on a small screen. The Local 3-pack occupies a valuable and high visibility space on Google’s search results page. Your Google My Business listing is the information that appears in the 3-pack about your business or firm.
Having your GMB profile show up in Local 3-Pack for google searches that are important to your business can entail that you can capitalize on potential revenue because your company will be prevalent in results. Because you don’t have to pay to appear in the Local 3-pack, your Google My Business listing is less expensive than paid ads at the top of search results.
2. Control your online business information
Your Google My Business account allows you to manage and update your contact details, operating hours, and other important information as needed.
You can post updates to let people know if you’ve expanded your services, temporarily shut down, or reopened completely (a handy feature during emergencies. Because Google Business Profiles have local solid SEO, the data you share will rank higher than third-party sites that may have outdated information.
3. Build trust through reviews
Reviews are an essential component of social proof and a valuable way to establish trust and credibility. Customers can share as much or as little information about their experience with the company as they want using Google’s merged star rating and room for depth reviews. This helps future prospective customers determine which businesses to visit and which products to purchase.
It can be not very comforting to think about receiving reviews on such a large forum, particularly since you can’t choose which Google My Business reviews to share. (However, you can respond to all reviews.) Google discovered that a mix of positive and negative reviews is more reliable than page after page of solid recommendations.
4. Google Posts
One feature is the ability for businesses to create Posts. Companies can use posts to promote specials, news, events, product updates, and news releases. These updates will appear on Google Search and Maps, giving businesses even more ways to reach out to potential customers.
Google suggests that you think about what you want to encourage consumers to do before posting. Do you want to entice customers to visit your physical store? Do you want to publicize a sale or special? Do you want to introduce a new feature, service, or product?
While using Google Posts to share information, employ high-resolution photos that strengthen your message. In 4 to 5 words, define your promotion in the headline of your post. Although you have the option of using up to 1,500 characters to describe your advancement or update, try to keep it between 150 and 300 characters. Make sure your post includes a Call to Action, which should consist of words like “Buy,” “Book online,” “Discover more,” “Call,” or “Visit.”
5. Enhances credibility and trustworthiness
With the online platform today, it is extremely simple to deliver products and services online. This, however, implies that competition in the industry is also fierce. To develop trust in you, the two things that can set you apart and guarantee the business’s long-term success are a) offering high-quality products and services and b) consistently delivering what you’ve pledged, if not more.
We can’t emphasize enough how important it is to build customer trust. Whether you only do online or mobile tire service business, one of the most challenging obstacles for your customers is developing enough faith in you to make an appointment or purchase with confidence.
Your job is to make that transition as simple as possible for them. You can social proof your brand using GMB: Because most people have a high level of trust in Google, consumers will be more inclined to trust you if your business appears in a local search. A brand that appears on Google is 2.7 times more likely to be regarded as reliable.
Don’t Overlook the Advantages of Google My Business Profile for Your Mobile Tire Service
Make sure that your company’s Google My Business page is up to date and detailed. If you haven’t created and optimized one, you’re passing up one of the best free ways to appear in Google search results. It is also highly adaptable and can be updated daily to reflect changes. It only takes time and knowledge to optimize your page, so make it a priority. The advantages are immediately apparent.
