Why You Need to Run Contests For Your Mobile Tire Service
If you spend a significant amount of time on Facebook, Twitter, or any other social media platform, I’m certain you’ve come across social media contests before. I enjoy seeing how businesses use contests to market themselves
If you spend a significant amount of time on Facebook, Twitter, or any other social media platform, I’m certain you’ve come across social media contests before. I enjoy seeing how businesses use contests to market themselves
When done correctly and efficiently, online contests have numerous advantages. They are a terrific method to increase brand awareness and engage with your target audience. Here are some of the benefits of social media contests and why you should consider holding one for your mobile tire service.
1. Create a community
A well-managed contest is a terrific method to gain a large following. People may not be aware of a business or a brand until they hear about it via their family, friends, or social cliques – and a contest would undoubtedly assist them in doing so. When discussing the benefits of social media contests, one of the most compelling arguments is the ability to build a community.
Thinking about it, businesses spend a significant amount of time developing communities in their immediate surroundings.
With the prevalence of social media contests presently, contestants are frequently encouraged to speak up and tell their family and friends about it. It almost appears that firms nowadays are merely being accepted by the communities of their audiences rather than creating their own. That is significant, unobtrusive, and incredibly valuable.
2. Motivate people to follow you.
A contest is an excellent technique to attract new followers to your social media accounts. It gives them a compelling incentive to participate and incentivizes their activities in exchange for a chance of winning the social media contest reward you’re offering.
3. Raising awareness
A contest is an excellent technique to raise awareness about a product or a website. This is because intelligent contest platforms, such as Binkd, provide a “share” option that users can share with their friends. It encourages the contestants to spread the word.
4. Increase your subscription base
A social media contest is an excellent approach to attract people to sign up for your email newsletter. Social media contest platforms such as Binkd include a lead capture form that fans must complete to participate.
Therefore, if you incorporate this into your mobile tire service, you will have a great chance of gaining a subscription base, which will increase your brand awareness. Businesses today understand that yelling in a random throng of people may not be the best approach to proceed. Yes, as previously stated, you will raise brand awareness, but if your service is not relevant to the audience, you will most likely not be heard, no matter how loudly you shout. Worse, too often, and too loud shouting is called SPAM.
Today’s social media users want what’s relevant to them, and you’ll want to catch the people who think your product is relevant to them.
5. Boost sales
After raising awareness and boosting your subscriber base, the obvious and required progression of your contest’s advantage is to increase your sales. Contests are an excellent way of converting your business leads into valuable clients – especially since the winners have already tried your product for free (if you opted the wise path of providing your product as a gift rather than a random iPad) and will most probably return to purchase more if your product satisfies them.
However, if the product is helpful to them, odds are they were searching for it in the first place, and delivering it to them for free has only pushed you ahead of the market.
6. Encourage engagement
A contest is an excellent method to improve page interaction when done correctly. When a page gets new and relevant fans, it increases comments, shares, retweets, likes, pins, and more because they have drawn the right audience to be a part of their page. And, since it is relevant, they will stay to watch what happens on your page.
7.A high response rate
No one enjoys filling out surveys or feedback forms, but you will get a much better response rate if you can incorporate an incentive into the procedure. Value your viewer’s time by providing something in return for a few seconds of their time. Offering a complimentary service or a gift card will increase engagement and yield better results. Keep the survey brief and avoid asking too many personal questions.
A healthy product feedback loop between you and your consumers is essential for ensuring that you’re developing the proper thing and meeting their demands. Contests and freebies are an excellent method to motivate people to submit a survey, participate in a focus group, do user testing, or provide additional feedback. They’re also excellent for expanding your email list and inspiring invitations.
Final Remarks
Making the contest marketing work for your mobile tire service is a good method to test. The good value your brand receives from contest marketing is what makes it an effective strategy, not simply the prizes.
Contest marketing has numerous advantages for your brand, ranging from enhanced brand awareness and client interaction to low-cost promotion and user information.
